The natural cosmetics market has expanded at an unbelievable pace during the past few years. So it's no surprise that Sephora, the mecca of the most glamorous beauty selections, has really upped their game with what they offer in terms of all-natural and cruelty-free brands. While you may not be able to find all of your green beauty brands there yet, there are numerous brands that are eco-conscious, contain healthy ingredients, and are on point with their quality compared to their toxic counterpart brands. So for your convenience, I've rounded up the best options from the iconic beauty mecca:
RMS Beauty— When I started to make the switch to all natural beauty and skincare products, RMS was one of the first lines that I turned to. I first heard about the brand due to their Living Luminizer, which reached cult status and was featured on nearly every beauty blog time and time again as the best subtle/natural highlighter. As a lover of glowy skin, I decided to give it a try and have been hooked ever since. I also love their Un-Cover Up, it was one of the first natural foundations I really enjoyed and re-purchased a few times.
Tata Harper— With her chic green-glass jars and pots, Tata Harper set a new bar for glamour within the natural skincare space; she’s also taken authenticity in sourcing to a new level, formulating and growing the majority of the ingredients in her products on a certified organic farm in Vermont. From her best-selling, glow-inducing masks to her adorable lip-cheek tints, the entire line is pure, natural luxury. They smell pretty amazing too.
Bite Beauty— Conquering the shelves at Sephora, Toronto's Bite Beauty is a natural makeup brand that focuses solely on your lips! But these all natural lip products are anything but hippy-dippy. Super-rich pigments and chic packaging make you forget these natural lipsticks are made of edible ingredients. I personally love the Matte Creme Lip Crayons, which comes in eighteen gorgeous shades, goes on smooth, lasts all day, and is made without parabens, sulfates or phthalates. The Agave Lip Mask is must-have from the line too!
Herbivore Botanicals— I love this Seattle-based skincare line for its clean, display-worthy packaging, affordability, and simple, high-quality plant formulas. Everything happens to smell amazing, too. The Coco Rose Body Polish is definitely a clean beauty cult favourite. Sugar does the scrubbing, while coconut oil moisturizes—and Bulgarian rose absolute lends a subtle scent. Pro tip: After using it, use the remaining moisture to shave your legs instead of a shaving cream.
Consonant Skincare— With 100% natural ingredients (using organic as much as possible), Consonant’s fuss-free approach to skincare is to work with the body’s natural chemistry. Case in point: their Dealkalizing Deodorant is formulated to balance the pH level of skin, inhibiting the growth of odour-causing bacteria. I've also heard great things about their sunscreen.
Captain Blankenship— Captain Blankenship consists of various hair, body and skincare products that are carefully handmade and crafted in beautiful blue glass bottles. These luxurious formulas are made of organic plant and mineral ingredients like sea salt for long, flowing hair. My picks: Mermaid Sea Salt Hair Spray and the Mermaid Dry Shampoo.
Ilia Beauty— Sasha Plavsic launched the organic and botanical-based natural makeup line in Vancouver in 2011. The label is now based out of Los Angeles, and features lip care, mascara and illuminators, carrying over its commitment to all-natural beauty right up to its packaging. Ilia made their Sephora debut with their three Illuminators, available online, and I'm crossing my fingers to see the full line there in the near future - pretty please? :) The Polka Dots & Moonbeams illuminator is my go-to stick for a natural glow! Unlike many cream highlighters that do not have an intense glow or sheen, this beauty is very reflective and reminds me very much of the BECCA Shimmering Skin Perfector Poured Creme Highlighter, but softer. They both have the same high shine and shimmery finish.
Juice Beauty— The base of their products are made with — you guessed it — juice. Many other companies use alcohol, which can be drying, or petroleum, which can be laced with such harmful chemicals as base fillers in their beauty products. But Juice Beauty offers skincare and makeup options made up of juices jam-packed with antioxidants that rejuvenate your skin. I have yet to try any of their products but I’ve had my eye on their Stem Cellular CC Cream for a while now!
Lavanila— Lavanila delivers a new generation of healthy, luxurious fragrance and body care products. I have talked about the deodorants from Lavanila in the past, and while not the perfect deodorant, they are worth a look if you're in the market for a natural or aluminum free deodorant. At Sephora, there are currently 6 scents available, including a sensitive unscented formula and a sport edition. Their products are free of petrochemicals, phthalates, propylene glycol, mineral oils, silicone, synthetic dyes, synthetic fragrance, sulfates, parabens and aluminum.